Posted on September 30, 2010 by Debra A. McCurdy

FDA Seeks Comment on Study Regarding Influence of DTC Promotional Offers on Consumer Perception

This post was written by Paul Sheives.

FDA seeks comments on the design of a study entitled “Experimental Study: Effect of Promotional Offers in Direct-to-Consumer (DTC) Prescription Drug Print Advertisements on Consumer Product Perceptions.” The study intends to assess the effect that promotional offers (e.g., free trial offers, discounts, money-back guarantees, rebates, sweepstakes) in DTC prescription drug ads have on consumer’s (1) perception of product risks and benefits, (2) comprehension of product risks and benefits, and (3) strongly-held beliefs that may act as potential moderators. FDA is accepting written comments on the study design until November 22, 2010. 

Tags: , , ,
Trackbacks (0) Links to blogs that reference this article Trackback URL
http://www.healthindustrywashingtonwatch.com/admin/trackback/224801
Comments (0) Read through and enter the discussion with the form at the end
Post A Comment / Question Use this form to add a comment to this entry.







Remember personal info?
Send To A Friend Use this form to send this entry to a friend via email.